Experience a quieter, smoother journey every time. -Key to Superior Ride Quality:     In vehicle vertical dynamics, the tire’s ability to absorb road roughness is crucial—complementing suspension and tire system springing/damping for optimal comfort. -Expert Optimization Services:     Our specialists enhance vehicle and tire ride comfort leveraging decades of hands-on optimization and testing, including subjective-objective correlations. Ready…

 Say goodbye to unwanted noise, vibration, and harshness for a refined driving experience. -Mastering Tire NVH Essentials:     In vehicle acoustics and dynamics, tire-generated noise and vibrations from road interactions are key factors—directly impacting overall NVH levels and passenger comfort. -Expert NVH Optimization Services:    Our specialists refine tire and vehicle NVH using decades of specialized noise,…

  Elevate your vehicle’s performance by understanding tire essentials. Tire’s Vital Connection:     As the sole link between your vehicle and the road, tires transmit all forces—ensuring seamless interaction and control. -Impact on Driving Dynamics:     Tires are fundamental to vehicle behavior, critically influencing longitudinal (acceleration/braking), vertical (ride comfort), and lateral (handling/cornering) dynamics. -Expert Tire Optimization Services:    Our…

Dear Automobile Enthusiasts, It was an absolute pleasure to participate in this distinguished event hosted by the French-American Chamber of Commerce in Michigan. Networking with international professionals from France, Germany, Poland, and the US was truly enriching, fostering connections across diverse expertise. The vehicle exhibition beautifully showcased the evolution of engineering and design talent over…

I had the pleasure of attending the OU SECS Senior Design Expo this past Monday, and I must say it was an inspiring experience. The students showcased remarkable achievements, designing and building small autonomous cars in just one semester, all on a budget of under $300.I captured some video clips during the event and compiled…

It was a great pleasure to meet so many students last week in Lansing, Michigan. The spontaneous discussions, exchange of experiences, listening to talented students, and providing some career guidance made for a truly special time. The international networking opportunity for young professionals—alongside experienced industry leaders with years of global experience – was, in my…